After more than 15 years as a 

cat behaviour counsellor, 

I can tell you this:

Most cat owners think they understand their cat.They often don’t.


Loving your cat isn’t enough. 

At some point, you need science to truly understand them.



You love your cats. 


But when they 

pee outside the litter box…
fight with each other... 
scratch the couch…
or seem stressed for “no reason”… 

It’s a sign they’re trying to tell you something. But you don't know what...

And that’s the part that hurts. 

You’ve tried all the advice.
You’ve Googled.
You’ve cleaned up the mess.

But nothing truly solves it.

Because the behaviour of cats is never random. It follows feline logic.

And once you understand that logic, everything changes.


This is what changes when
science replaces guesswork:

No more guessing what your cat is trying to communicate.

No more frustration, guilt, or the constant feeling that you’re missing something.

A calmer home where tension doesn’t quietly build beneath the surface.

A cat who is visibly more relaxed, more stable, more at ease in her environment.

Unwanted behaviour addressed at its source, not temporarily managed, but genuinely resolved.

Are you looking for?

Lasting, positive changes in your cat’s behaviour, not just fewer problems but a calmer, more secure cat who feels connected to you. 

A home with less tension and more harmony, especially in a multi-cat household. 

A meaningful reduction, or even disappearance, of unwanted behaviour. And above all, a stronger bond built on understanding, stability and mutual trust.

True knowledge that allows your cat not just to cope, but to truly flourish. 

Understanding her natural behaviour, her needs, her limits and her strengths, so you can actively optimise her welfare instead of hoping for the best. 

Seeing her grow more confident, more balanced and more at ease in her environment. And experiencing the quiet joy that comes from knowing you are giving your cat the life she is biologically and emotionally designed for.


Real knowledge about feline behaviour, 

not trends or opinions, but clear insight into why your cat behaves the way she does. 


Scientifically grounded guidance that helps you move beyond guessing and make informed decisions. 


Practical, realistic advice you can apply in daily life, so you understand your cat better and feel confident in the choices you make.

Peace of mind for you and your family.

Confidence that you are making the right decisions for your cat’s behaviour and long-term wellbeing. Fewer worries about her happiness and your relationship together. 

The reassurance that your cat feels comfortable and secure in your home, and the relief of not having to face behavioural challenges alone while working toward a more harmonious life together.


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Confident cat owners don’t guess. They learn and understand 


That is why we founded the

Happy Cats Academy

The Happy Cats Academy is our learning platform for cat guardians that contains easy to follow and subtitles video courses to understand, change and optimise cat behaviour, behaviour issues and cat welfare.


In the Happy Cats Academy, you learn how feline behaviour actually works, how cats process their stress and their environment, what drives their reactions, and which factors influence stress, conflict and unwanted behaviour in the home.


Inside the Happy Cats Academy, you get access to the complete Happy Cats method through video & reading: 


  • Complete Guide to a Happy Cat (3h)
  • Cat Wheel Blueprint (1,5h)
    (Explaining in-depth causes and influences on a cat's behaviour)  
  • Cat Matrix Blueprint (5h)
    (Our proven, science based step-by-step behaviour blueprint to prevent and solve undesirable cat behaviour)
  • In-depth modules on litter box issues, spraying/urine marking, scratching, aggression between cats, aggression toward humans, stress-related behaviours

Accessible via mobile
app and online

The Academy contains a series of subtitled video's and text, written by Anneleen Bru, and is available through our mobile ilovehappycats app, which can be accessed via the app stores and online at app.happycats.com.

Monthly fee or
Lifetime Access

You can choose for flexible payment that suits your needs. 


You can become a lifetime member for US$ 47 or become a monthly subscriber for US$ 7 (cancel anytime).


You take no risk. If you follow the steps of the Cat Matrix and see no improvement in your understanding of your cat or in your cat’s behaviour, we offer a 14-day money-back guarantee.

Available in
multiple languages

We want Happy Cats all around the world! 


That's why we worked very hard to make our Academy available in English, French, German and Spanish, which are all available in the same platform.


More languages are coming soon.

"This course combines theory with practical application, and I have benefited greatly from it. It truly is an excellent course."

An-Ju Hsiao
Happy Cat Mom

Take a look inside

Inside the Happy Cats Academy, 

you get access to the complete 

Happy Cats method:

Guide for a Happy Cat

The Guide explains feline body language, subtle stress signals, territory, social dynamics and the deeper meaning behind behaviour. 


It teaches you how to interpret what your cat is communicating, grounded in science rather than assumption, so you understand not just what your cat does, but why she does it.

Cat Wheel

The Cat Wheel model helps you understand your cat both as a species and as an individual. 


It reveals the instincts, motivations and personality traits that shape behaviour, and explains why your cat responds differently than others. You begin to see how genetics, social character and emotional tendencies influence the way she reacts to her world.

Cat Matrix

The Cat Matrix model is a structured behavioural blueprint. Each chapter strengthens a different layer of your cat’s wellbeing. The steps are organised in a deliberate, proven order. 

The first steps restore your cat’s sense of safety, predictability and physical comfort. The next rebuild her sense of control, reduce acute and chronic stress, and strengthen emotional resilience. 
By the time we address specific behavioural issues together, the foundation is strong enough for change to last.

Proven in practice since 2019, built on more than ten years of experience as a cat behaviour counsellor and applied by thousands of cat guardians and professionals, the Cat Matrix is grounded in real homes and measurable results.

Feline Behaviour Issues

You will learn to understand undesirable cat behaviour in depth, including litter box problems, urine marking, scratching and aggression, in a structured way. 

You learn how to differentiate between medical and behavioural causes, how to recognise behaviours that look similar but are driven by different emotions and underlying mechanisms, and how to identify territorial tension, redirected aggression and stress-related patterns. 

Each behaviour is analysed through clear criteria and practical evaluation, so you can determine exactly what is happening and why. The focus is on identifying the true underlying cause and addressing it systematically.

No quick fixes. 

No punishment. 

No guessing. 


 Just proven, practical 

and science-based clarity
about what your cat needs.

"Anneleen truly shows how much she loves cats. She is very blunt with her speech, effecting positively the relationship between the owner and the pet. I really like this course, very easy explanations and material. thank you for this course :)"

Warren Busuttil
Happy Cat Dad

YOUR BONUS

HAPPY CATS CHATBOT

A unique chatbot, named Felinova and trained by Anneleen herself, 

to answer all your questions!

The Happy Cats Chatbot is your personal support tool inside the Academy. It is trained on the books, videos, step-by-step plans, transcripts, frameworks and methodology of the Happy Cats approach, including the Guide to a Happy Cat, the Cat Wheel, and the Cat Matrix. 


This means you can ask specific questions about your cat’s behaviour and receive structured answers that follow the same science-based logic used in consultations.

It does not give quick fixes. It helps you analyse behaviour. Whether you are unsure about subtle stress signals, litter box behaviour, tension between cats or simply want to check if you are overlooking something, the Happy Cats Chatbot supports you in applying the framework consistently and thoughtfully.  

Think of it as having your own personal cat coach right in front of you, that you can chat with all day with all your questions! What more could you want!

Happy Cats Academy 

The Complete Guide to a Happy Cat

$49.95 Value

The Cat Wheel - Explaining in-depth causes and influences on a cat's behaviour

$74.95 Value

The Cat Matrix - Our proven, science based step-by-step cat behaviour blueprint

$199.95 Value

Undesirable feline behaviour issues - Prevention, Management & Modification

$179.95 Value

Happy Cats Chatbot

$149.95 Value

TOTAL VALUED AT

$654.95

LIFETIME ACCES NOW

$99.00

Your cat depends on your decisions every single day. 
Make this one count! 

Ready to unlock your cat's secrets?


Become a member of the 

Happy Cats Academy TODAY!

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  • Preferred option
    Lifetime Access$47.00
  • Preferred option
    Monthly Subscription$7.00/mo
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    Got Questions? 

    We've Got Answers!

    • How can I access my video training?
      You need to be logged in, to see your Happy Cats Academy. You will receive an email from our platform 'Passion.io' with your login information.

      You can access the I love Happy Cats mobile app either in your internet browser or in the mobile app. You can download it in the Google Play Store or Apple Store. In your browser, you surf to https://app.happycats.com and you log in with the same credentials as your mobile app.
    • I want to watch the videos in English and in Spanish, is that possible?
      Yes, you can find all languages in the same platform, so you can choose what lessons to follow in what language.
    • How can I contact you if I have questions?
      You can contact us for questions about your access to the platform, your subscriptions and invoice(s), practical use of the Academy and the videos, and ofcourse any problems that might occur.

      For personal questions about your cat's behaviour, it is not possible to answer those through email. You can book a personal consultation with Anneleen ($95/30min) by emailing us at hello@happycats.com.
    • How can I cancel my monthly subscription?
      You can log into your account here: https://happycats.thrivecart.com/updateinfo and change your subscription.

      Be careful, once you cancel your subscription, it is no longer possible to reactivate it at your previous monthly fee, only at the current rate that is applicable at the moment of reactivation.